DRU. was born out of a desire to create meaning and make sense out of life’s complexities. She has always been drawn to icons and images that symbolize strength and have provided hope and solace throughout history, so her collection began there. As DRU. evolved, she began to incorporate inspiring words and meaningful mantras meant to empower and embolden the wearer, while keeping with the DRU. aesthetic of quality, uniqueness, and edge.